Now That, That Is The Question s.r.o.
We are a consultancy built on a simple observation: organisations rarely fail because they lacked the right answer. They fail because they were answering the wrong question. We help you find the question first.
What we do Start a conversationNow That, That Is The Question s.r.o. is an independent consultancy specialising in decision quality, research, and strategic clarity. We work with founders, leadership teams, and public institutions who are stuck — not for lack of effort, but because the framing of the problem itself has gone unexamined.
Our method is deliberately unglamorous: we listen, we ask, and we keep asking until the real question surfaces. Then — and only then — we help you answer it. It is remarkable how often the "impossible" problem turns out to be a well-posed question wearing a costume.
Three disciplines, one habit: interrogate the question before answering it.
Before you choose, we make sure you're choosing the right thing. We run structured framing sessions that separate the decision you're facing from the decision you think you're facing.
Market scans, competitive intelligence, and honest synthesis. We are hired to find out what's true — including when the truth is that the data doesn't support the plan.
Strategy days, pre-mortems, and red-team reviews, facilitated by someone whose only stake is the quality of the thinking. Your team leaves with decisions, not just sticky notes.
You tell us what you're trying to decide. We listen more than we talk, and we write down exactly what was asked — because wording matters.
We test the question against your constraints, evidence, and incentives. Often the question shifts. That shift is usually the most valuable hour of the entire engagement.
Only now do we research, analyse, or facilitate — pointed squarely at the question that actually matters. You get a clear written recommendation with reasoning you can audit.
We stay available while the decision is implemented, because the first real-world result usually raises a new question. That's not scope creep. That's the job.
The best first message is the messiest one: describe the decision you're stuck on in plain language. Don't polish it. That's our job.
Prefer email directly? Write to hello@nowthatthatisthequestion.lol.